https://ogma.newcastle.edu.au/vital/access/ /manager/Index ${session.getAttribute("locale")} 5 Promoting authenticity through celebrity brands https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:40900 Wed 20 Jul 2022 09:46:34 AEST ]]> A critical ethnography of the transition experiences of newly endorsed nurse practitioners in Australia https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:22985 Tue 23 Oct 2018 16:23:33 AEDT ]]> An examination of barriers to Nurse Practitioner endorsement in senior rural drug and alcohol nurses in New South Wales https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:18985 Sat 24 Mar 2018 07:58:50 AEDT ]]> A game of snakes and ladders: negotiating the 'ups and downs' of endorsement as a nurse practitioner in Australia. https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:22539 Sat 24 Mar 2018 07:14:47 AEDT ]]> Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42383 Mon 22 Aug 2022 14:57:28 AEST ]]> Spillover effects in marketing: integrating core research domains https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:46165 Journal of Marketing Research, 38(4), 458–470, Ahluwalia et al. 2001) is a core mechanism of a variety of marketing activities, such as brand extensions, co-branding, celebrity endorsements, and sponsorships. In this paper, we develop a comprehensive conceptualization of the spillover phenomenon and describe its underlying process. In addition, we review and consolidate relevant literature from different research domains, identify context-specific and overall factors that determine the occurrence of such effects, and discuss several methodological aspects that may become central considerations for future research in this field.]]> Fri 11 Nov 2022 19:40:54 AEDT ]]>